Competitor Intelligence
Once you've set up your competitors, Qubi organizes intelligence about each one and makes it available across the platform: in live coaching, meeting prep, and Ask Qubi.
Intel cards
Each competitor has an intel card that organizes competitive information by category:
- Product: Features, capabilities, and limitations
- Pricing: Pricing models, discounts, and typical contract structures
- Market: Target segments, customer base, and positioning
- Sales tactics: How they sell, common pitches, and closing techniques
Source attribution
Every piece of competitive intelligence includes a source, so your team knows whether the information comes from:
- A customer conversation (transcript)
- An internal document
- A battlecard or manual entry
Your own product profile
Qubi also maintains an intelligence profile for your own product, organized the same way. This lets you compare your solution side by side with any competitor.
How competitive intel powers Qubi
Competitor information flows throughout Qubi:
| Feature | How competitor intel is used |
|---|---|
| Live coaching | When a competitor is mentioned on a call, Qubi surfaces relevant battlecard responses |
| Meeting prep | Competitor context is included in preparation notes for competitive deals |
| Ask Qubi | You can ask "How do we compare to [competitor] on [feature]?" |
| Coaching | Post-call analysis evaluates how you handled competitive mentions |